Mattress Gallery Direct Texas LLC.

Last Updated: August 12, 2026

Mattress Gallery Direct (“we,” “us,” or “our”) operates mattress retail stores in Georgetown and Pflugerville, Texas, and the website mattressgallerydirecttexas.com (the “Site”). We are a Texas-based business committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information, and your rights regarding that information.

By using our Site, contacting us, shopping with us, or interacting with our services (including any AI chatbot), you agree to the practices described in this Policy.

1. Information We Collect

We may collect the following categories of personal information:

Identifiers: Name, email address, phone number, mailing/billing/shipping address, IP address, device identifiers.

Commercial information: Purchase history, products viewed or interested in, financing applications or inquiries, payment-related information (processed by third-party providers).

Internet or network activity: Browsing history on our Site, pages visited, time spent, referring URLs, clickstream data.

Geolocation data: Approximate location derived from IP address (we do not intentionally collect precise geolocation unless you provide it).

Communications content: Information you provide in emails, phone calls, text messages, contact forms, or chat conversations.

Inferences: Preferences or characteristics drawn from the above (e.g., interest in certain mattress types or sleep needs).

Sensitive data (if applicable and with consent where required): Limited health-related information you voluntarily share (e.g., sleep issues or preferences that may relate to health), or other sensitive categories if you provide them.

We do not knowingly collect Social Security numbers or biometric data in the ordinary course of business.

Information you provide directly

You may give us information when you:

Fill out forms on our Site (contact, quote, financing inquiry, newsletter signup).

Make a purchase or request delivery.

Call, email, or text us.

Visit our stores.

Interact with our AI chatbot or other online tools.

Automatically collected information (including cookies)

When you visit our Site, we and our service providers automatically collect certain information through cookies, pixels, web beacons, log files, and similar technologies.

Cookies and similar technologies

Cookies are small text files stored on your device. We use:

Essential/Strictly necessary cookies: Required for the Site to function (e.g., security, shopping cart, load balancing). These cannot be disabled without affecting basic functionality.

Performance/Analytics cookies: Help us understand how visitors use the Site (e.g., Google Analytics or similar tools) so we can improve performance and content.

Functional cookies: Remember preferences (language, location, previous selections).

Advertising/Targeting cookies: Used (if enabled) to deliver relevant ads on our Site or other sites, measure ad effectiveness, or build audience segments. These may involve third parties.

You can control cookies through your browser settings (block, delete, or notify). Note that blocking essential cookies may limit Site functionality. We may also respond to Global Privacy Control (GPC) signals where required by law.

Communications (phone, email, text, forms)

By contacting us via phone call, email, text message, contact form, or similar means, you expressly authorize us to collect, store, and use the information you provide (including your contact details, the content of the communication, and any related metadata such as time, date, and phone number) for the purposes described in this Policy.

This includes using the information to respond to you, process inquiries or orders, improve our services, maintain records, and (where permitted) send follow-up communications. If we record calls for quality assurance or training, we will notify you at the beginning of the call where required by law. Your decision to communicate with us constitutes authorization for this collection and use.

AI Chatbot / Automated Conversations

If our Site features an AI chatbot, virtual assistant, or similar automated messaging tool, your use of the AI chatbot constitutes your express consent to:

The recording, transcription, storage, and analysis of the full conversation (including text, any voice input if applicable, and related metadata).

Use of that data for customer service, quality assurance, training and improvement of the AI system and our services, analytics, and other purposes described in this Policy.

Sharing of de-identified or aggregated conversation data with service providers who help operate the chatbot.

You may choose not to use the chatbot if you do not wish to provide this consent. Human alternatives (phone, email, or in-store) remain available.

We use personal information to:

Process and fulfill orders, deliveries, and financing inquiries.

Respond to your questions, requests, and customer service needs.

Send transactional messages (order confirmations, delivery updates).

Send marketing communications (with your consent or as otherwise permitted by law); you may opt out at any time.

Improve our website, products, services, and customer experience.

Analyze Site usage and trends.

Detect, prevent, and address fraud, security, or technical issues.

Comply with legal obligations and enforce our terms.

Train and improve any AI tools we use (using conversation data as described above).

We do not sell your personal information for monetary consideration in the traditional sense. We may share information with:

Service providers who perform services on our behalf (payment processors, delivery companies, website hosting, email/SMS platforms, analytics providers, AI chatbot providers, financing partners). These parties are contractually obligated to protect the data and use it only for the services they provide to us.

Business partners involved in fulfilling your request (e.g., mattress manufacturers or financing companies) when necessary.

Legal and safety situations: when required by law, court order, or to protect rights, safety, or property.

Business transfers: in connection with a merger, sale, or reorganization.

We do not share text-message opt-in data with third parties for their own marketing without additional consent.

Texas residents (Texas Data Privacy and Security Act – TDPSA)

If you are a Texas resident, you may have the right to:

Confirm whether we process your personal data and access it.

Correct inaccuracies.

Request deletion of your personal data.

Obtain a portable copy of your data.

Opt out of the sale of personal data, targeted advertising, and certain profiling.

Appeal our decision on a rights request.

California residents and other state residents may have similar rights under applicable laws (e.g., CCPA/CPRA).

To exercise rights, contact us using the information below. We will respond within the timeframes required by law (generally 45 days under TDPSA, with possible extension). You may designate an authorized agent. We will verify your identity before fulfilling requests.

You may also:

Opt out of marketing emails by clicking “unsubscribe.”

Control cookies via browser settings or any cookie preference tool we provide.

Honor Global Privacy Control signals where required.

We implement reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure.

We retain personal information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type of data and context.

Our Site and services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it. Parents or guardians may contact us to request deletion.

Our Site may link to third-party websites or services (e.g., financing partners, social media). This Policy does not apply to those third parties. Review their privacy policies separately.

We may update this Policy from time to time. The “Last Updated” date at the top will change, and material changes will be posted on this page. Continued use of our Site or services after changes constitutes acceptance of the updated Policy.

For questions about this Privacy Policy, to exercise your rights, or for privacy-related requests:

Mattress Gallery Direct

Georgetown / Pflugerville, Texas

Phone: (737) 667-4088

Email:mattressgallerydirecttexas@gmail.com

Website: https://mattressgallerydirecttexas.com/

You may also submit requests in person at our store locations.